For a few years, the received wisdom was that nobody answers unknown numbers anymore. Our own connect-rate data tells a different story: rates have climbed steadily since 2023, partly because so many teams abandoned the channel and inboxes got noisier in the meantime.

The calls that work aren't scripted pitches. They open with a specific, low-commitment reason for the call, referencing something concrete about the account, and get to a direct ask inside thirty seconds. Anything longer and you've lost them.

Calling also does something email and LinkedIn can't: it surfaces objections in real time, which is often the fastest way to learn whether an account is actually a fit before you've spent weeks nurturing it.