What actually moves cold email reply rates in 2026
We looked at reply-rate data across hundreds of campaigns. Deliverability matters more than ever, but it's not the whole story.
Blog
Notes on outbound.
What we're learning running B2B outbound at scale: channels, copy, data and strategy.
EmailJun 2, 2026 · 6 min read StrategyMay 18, 2026 · 5 min read Why single-threaded outbound stalls enterprise deals
If your outbound only reaches one person per account, you're building pipeline that looks real and dies in procurement.
ChannelsApr 27, 2026 · 4 min read LinkedIn or email first? What the data says
We tested channel sequencing across dozens of campaigns. The order you reach out in changes your reply rate more than you'd think.
ChannelsMar 14, 2026 · 5 min read AI cold calling works. Most people are just bad at it.
Phone reply and connect rates have quietly recovered since 2023. Here's why calling is back on our channel mix for most clients.
StrategyFeb 9, 2026 · 4 min read Why we price outbound as a flat monthly fee, not per meeting
Pay-per-meeting sounds low-risk. In practice it optimizes for the wrong thing. Here's how we think about pricing outbound.