Pay-per-meeting pricing is an easy pitch: you only pay for results. But it quietly incentivizes booking any meeting rather than the right meeting, prioritizing volume over qualification, because the vendor's revenue depends on quantity, not on whether the deal ever closes.

A flat monthly fee removes that misalignment. Our incentive is a renewal, which only happens if the pipeline we generate actually turns into revenue for the client, not if we hit an arbitrary meeting count.

It also means we can spend the first weeks of an engagement on research and targeting instead of rushing to book anything that will count toward a quota, which is usually where the real quality difference shows up three months in.