Reach newly hired decision-makers
New hires want quick wins to justify their appointment. Reach them before they've committed to existing tools or vendors.
Intent-based outbound
Playbooks that actually convert.
The right message, at the right moment, to the right person. Here are ten signal-based playbooks we run for clients every day.
3-5xHigher reply rates
47%Shorter sales cycles
2.1xBetter close rates
Based on internal client data across campaigns we've run. Individual results vary.
The problem
Why generic outbound stops working.
Mass outbound is broken. Same message, thousands of contacts, hoping something sticks. Relevance and timing beat volume, every time.
01 02 Target freshly funded companies
Fresh capital means new budgets and ambitious growth targets. This is the perfect moment to introduce a solution that accelerates what they're already trying to do.
03 Engage active ad spenders
If they're spending on ads, they're actively looking to grow. Offer a channel that complements or outperforms their current spend.
04 Catch companies adopting new tools
A new tool signals a shift in priorities. Position your offering as the natural next step in their evolving stack.
05 Find companies actively hiring
Hiring reveals growth direction. Match your pitch to the problems they're trying to solve by bringing new talent on board.
06 Get to new businesses early
Early-stage companies are building their vendor stack from scratch. Be the first in the door before habits and contracts are set.
07 React to social buying signals
When a prospect publicly shares a challenge you solve, the intent is right there. Respond while the pain is fresh and the conversation is open.
08 Reach dissatisfied competitor users
If they're engaging with competitors, they're already in-market. Give them a compelling reason to consider a better alternative.
09 Convert warm website visitors
Someone visited your pricing page but didn't convert. Strike while the interest is warm with a timely, relevant message that addresses what they were looking at.
10 Re-engage stalled opportunities
'Not now' doesn't mean never. A well-timed re-engagement sequence can revive deals that went cold without a proper close.
The missing piece
Intent data is only half the equation.
Great targeting with generic messaging still fails. Combine signal-based timing with copy that speaks to the prospect's exact situation and the results are night and day.
Intent data alone
Right company, right time, wrong message. Generic copy that ignores their trigger, role and situation. Just another email they'll ignore.
ResultAverage open rates. Low reply rates. High unsubscribes.
Intent data + tailored messaging
The same signal fires a personalized sequence that speaks to their exact situation, written to feel human, not automated.
Result2.4x higher open rate, and replies from people who actually want to talk.
We build the plays around your signals, then run them.