Software deals in this space typically involve four or more stakeholders, and a single-threaded outbound approach was producing meetings that stalled before procurement.

We ran multithreaded outreach, reaching lab directors, IT, procurement and finance in parallel, supported by targeted LinkedIn ads keeping the client's name in front of the full buying committee simultaneously.

29 booked meetings with an average of 4 stakeholders engaged per account before the first call, cutting the client's sales cycle by roughly a third.