This client had a large list of past shippers who had churned or gone quiet, but no team with the bandwidth to work the phones consistently enough to reactivate them.
Logistics
Freight & Logistics
A freight operator used our cold-calling channel to reopen dormant relationships worth $5M+ in freight volume.
212
Decision-makers reached
37
Meetings booked
$5.2M
Pipeline generated
The challenge
Our approach
We built call scripts anchored in the client's own account history, referencing prior lane volume and pricing, and combined cold calling with a light email follow-up for anyone not reached live.
A dedicated strategist tracked every account through a private dashboard so the client's own sales team always knew exactly where a relationship stood.
The results
212 decision-makers reached directly by phone, 37 meetings booked, and over $5.2M in reactivated freight volume identified in the pipeline within the first quarter.