This client's platform sells into a narrow, senior buyer persona: plant managers and reliability engineers at mid-size manufacturers, most of whom are nearly impossible to reach through generic data providers.

Their existing SDR hire had spent four months getting a single-channel email sequence to a 2% reply rate, and the founders needed a working pipeline before their next board meeting.

We rebuilt the ICP from their closed-won data, layering firmographic and technographic signals to identify accounts with existing sensor infrastructure, the strongest predictor of fit.

Outreach ran across email and cold calling in parallel, with messaging built around specific downtime-cost calculations per vertical rather than generic product pitches.

Every positive reply was routed to a dedicated account strategist within minutes, keeping momentum through to a booked call.

Within the first 60 days, we booked 48 qualified meetings, more than the previous two quarters combined, with an average deal size north of $40K ACV.

The reply rate on cold email alone climbed to 11%, roughly 5x what their prior in-house effort had produced.